Make better bets
on AI
Make better bets on AI
Make better bets on AI
We help leadership teams understand AI, choose where to invest, and test ideas before committing to scale.
We help leadership teams understand AI, choose where to invest, and test ideas before committing to scale.
Trusted by 100+ companies worldwide:
Three ways to get started
Three ways to get started
Three ways to get started
Education
Build the understanding to lead. Workshops help executives and teams apply AI to their work and identify opportunities worth pursuing.
Strategy
Choose where to invest. We assess opportunities against customer needs, business value and practical constraints, then define priorities and a plan.
Experimentation
Find out what works. We test ideas with customers, data and prototypes so you can decide what to build, change or stop.
We’ve run 20,000+ experiments for Fortune 500 companies to accelerate growth and innovation
We’ve run 20,000+ experiments for Fortune 500 companies to accelerate growth and innovation
Cross-functional Capabilities
Cross-functional Capabilities
Prototyping
Product
Insights
Training
GTM Innovation
Prototyping & Experimentation
Start experimenting with AI in a risk-free environment without having to work across functional silos or deal with technology backlogs.
Continuously build AI prototypes and run AI experiments across your entire organization to solve business, operational, and customer problems.
Prototyping
Product
Insights
Training
GTM
Innovation
Prototyping & Experimentation
Start experimenting with AI in a risk-free environment without having to work across functional silos or deal with technology backlogs.
Continuously build AI prototypes and run AI experiments across your entire organization to solve business, operational, and customer problems.
Success Stories
Success Stories
Knowing When to Trust Synthetic B2B Research
A six-step framework helped an enterprise software team evaluate synthetic audiences against human B2B research.
View case study
Lower Error vs. Blended Profiles
49%
Validation Framework
6 Steps
Enterprise Software
Knowing When to Trust Synthetic B2B Research
A six-step framework helped an enterprise software team evaluate synthetic audiences against human B2B research.
View case study
Lower Error vs. Blended Profiles
49%
Validation Framework
6 Steps
Enterprise Software
Knowing When to Trust Synthetic B2B Research
A six-step framework helped an enterprise software team evaluate synthetic audiences against human B2B research.
View case study
Lower Error vs. Blended Profiles
49%
Validation Framework
6 Steps
Enterprise Software
Accelerating AI Leadership at National Scale
Selected as the sole partner for a three-year executive AI program in Bahrain, we helped participants launch initiatives across 80+ organizations.
View case study
Organizations Acting
80+
Program Commitment
3 Years
Government
Accelerating AI Leadership at National Scale
Selected as the sole partner for a three-year executive AI program in Bahrain, we helped participants launch initiatives across 80+ organizations.
View case study
Organizations Acting
80+
Program Commitment
3 Years
Government
Accelerating AI Leadership at National Scale
Selected as the sole partner for a three-year executive AI program in Bahrain, we helped participants launch initiatives across 80+ organizations.
View case study
Organizations Acting
80+
Program Commitment
3 Years
Government
Freeing Experts from Manual Workflows
An AI workflow resolved about half of applications in testing and assembled evidence for cases requiring expert review.
View case study
Faster Resolution
~63%
False Approvals in Final 100
0
Nonprofit
Freeing Experts from Manual Workflows
An AI workflow resolved about half of applications in testing and assembled evidence for cases requiring expert review.
View case study
Faster Resolution
~63%
False Approvals in Final 100
0
Nonprofit
Freeing Experts from Manual Workflows
An AI workflow resolved about half of applications in testing and assembled evidence for cases requiring expert review.
View case study
Faster Resolution
~63%
False Approvals in Final 100
0
Nonprofit
Testing Strategic Bets Before Larger Investments
Focused experiments helped a global technology provider test AI propositions before committing to larger pilots.
View case study
Early Product Validation
3 Weeks
Security Assumptions Revised
3 of 6
Enterprise Technology
Testing Strategic Bets Before Larger Investments
Focused experiments helped a global technology provider test AI propositions before committing to larger pilots.
View case study
Early Product Validation
3 Weeks
Security Assumptions Revised
3 of 6
Enterprise Technology
Testing Strategic Bets Before Larger Investments
Focused experiments helped a global technology provider test AI propositions before committing to larger pilots.
View case study
Early Product Validation
3 Weeks
Security Assumptions Revised
3 of 6
Enterprise Technology
Cross-functional Capabilities
Prototyping
Product
Insights
Training
GTM Innovation
Prototyping & Experimentation
Start experimenting with AI in a risk-free environment without having to work across functional silos or deal with technology backlogs.
Continuously build AI prototypes and run AI experiments across your entire organization to solve business, operational, and customer problems.